When I first went to the UK in 2000 to meet the kmp.co.uk crew, Bill kindly took me for a bit of a tour around the North of England. We visited a “Manor Hoose” (the aristrocratic way of saying house).
We went into Manchester and drove around Old Trafford. He said to me, “THIS is Old Trafford”. I said – not trying to be a smartarse – “looks like an Aussie Rules ground but smaller…”. I didn’t have any idea how important that ground is to many people nor any idea of the history….
We went back to his place but on the way took a detour. “Here is where Posh Spice and David Beckham live…”
My response was, “Who is David Beckham?”
I am surprised he didn’t just push me out of the car there and then! But the Vodafone commercials hadn’t hit Australia so I truly didn’t know…..
January 27, 2007 at 11:19 pm
Hi Justin
It’s interesting how the objects themselves become brands. But with the Beckham point, it also shows that brands need to be re-introduced at certain times – and it’s not a given that a brand in one location will be as successful in any other location.
Lesson for me: keep going, keep introducing who you are and what you od and, one day, I’ll be a brand!
Good post, keep ‘em coming!
January 31, 2007 at 12:19 pm
[...] on January 28th, 2007. Apologies to whoever wrote that song but I was reading a post on my friend Justin Davies site earlier and he has made a couple of good points about branding. Branding is important for [...]